every mailbox.
EVERY DOOR DIRECT MAIL
EDDM stands for Every Door Direct Mail. It’s a service offered by the United States Postal Service (USPS) that allows businesses and organizations to send marketing mail to every address within a specific geographic area that you get to choose based on carrier routes and it comes at a lower cost than most other offerings from the USPS. Here are some key benefits of EDDM’s:
- Targeted Geographic Area:
- Instead of needing a mailing list with individual names and addresses, you select postal routes based on ZIP codes or neighborhoods.
- This allows you to target your marketing efforts to specific areas where your potential customers live.
- You’re mailing to every address on a selected route, which are typically between 500-900 residential or business addresses per route.
- Cost-Effective:
- EDDM offers reduced postage rates compared to traditional direct mail.
- This makes it a more affordable option for businesses, especially small businesses with limited marketing budgets.
- One of the key advantages is that you don’t have to purchase or maintain a mailing list.
The other advantage of EDDM is that the mail pieces being sent out must be oversized. Most of the EDDM’s that we send out are at least 6.5” x 9” and many are larger. The larger size of these cards gives you a greater opportunity to stand out from your competitors!
In essence, EDDM is a way to get your marketing materials into the hands of many potential customers in a specific area, without the need for individual addresses and all at a lower cost. Our team is well versed in EDDM’s and is ready to help you with your next mail marketing project.